Publishers & Creators

Your best recommendations keep working

Your recommendations already help people decide what to buy. lokol connects them to products, so brands can license them with your consent.

Live now

“Women have trusted Mamamia’s recommendations for years. What excites us about lokol is bringing that trust to the moment of purchase, while creating a new revenue stream for the journalism and voices behind it.”
Sumi EjiriHead of Product, Mamamia

From something you said, to something you earn

  1. You've already made it

    A genuine recommendation in a podcast, article, video or post. Nothing new to create.

  2. We make it work

    We verify it, license it and match it to the exact product. Always with your consent.

  3. Earn as your recommendations travel

    Share in revenue from use of your existing recommendations.

Most recommendations have a short half-life before disappearing into the feed

lokol gives your recommendations a second life, with your consent, in your own words and with your intent intact. No new content to create. A new way to earn from the trust you’ve already built.

Talk to us

We're working with creators and publishers who want their best recommendations to keep creating value.